A strong opening order is focused enough to merchandise clearly and broad enough to test what your customers actually buy. Use this five-step framework before you commit to your first fragrance assortment.
Start with a focused assortment
Choose a concise mix of fragrance profiles your customers already understand, then avoid filling the shelf with too many similar options. A clear assortment is easier to present, compare and replenish.
Balance familiar profiles with controlled tests
Give most of your opening space to profiles you expect to sell consistently. Reserve a smaller share for new, seasonal or less familiar tests, then let actual sales guide the next order.
Plan in full cases
CaseScent wholesale ordering is planned by full case. Before selecting quantities, account for display units, shelf capacity and the backstock you can manage without crowding your assortment.
Set a reorder checkpoint
Choose an inventory level or sell-through date that triggers a review. Reorder from observed movement instead of treating the opening order as a permanent assortment decision.
Confirm availability before purchase
Availability is confirmed after your order is received. Review how wholesale ordering works, or request a volume quote when you are planning 10 or more cases.
Next step
Build a focused wholesale plan.
Review more retailer guidance or ask us to help plan a larger full-case order.